The Wiese Story
WITH WWII IN FULL SWING,
1944 was a hard time for business. Harold’s fledgling company faced many challenges: the lift truck was an entirely new concept in product handling; war rationing and limited metal availability made the units difficult to produce and obtain, and customers needed special permission from the government to buy Towmotor units.
On the brink of collapse from external pressures, Harold finally got his first big sale: 10 Towmotors for a customer with a government contract. This order came at a critical time and helped keep the business afloat until the war ended and the economy revived.
SINCE OUR FOUNDING IN 1944,
The competitive landscape and customer needs have changed. So, too, has Wiese. Through product diversification, geographic growth, and innovative service offerings – including total maintenance and repair and forklift fleet management – Wiese has grown into one of the largest material handling organizations in the nation.